101 Ways to Promote Your Web Site: Filled with Proven by Susan Sweeney CA

By Susan Sweeney CA

The key to an online site’s good fortune is its skill to attract surfers to forestall at that web site, soak up what it bargains, and go back at a later date. This consultant offers instruments corresponding to templates, checklists, and types in addition to confirmed suggestions resembling utilizing electronic mail, hyperlinks, and web advertising to extend the variety of preliminary clients and repeat viewers to the location. This source will turn out priceless to marketers, small company proprietors, company advertising and marketing managers, and experts looking the abilities had to make a website successful.

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Extra resources for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

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Your site can have a daily advice column, descriptions of your many products, a discussion forum with constantly changing interesting conversations relative to your 10 101 Ways To Promote Your Web Site products, a news section that is updated daily, as well as a weekly contest that site visitors can enter. The combination of these elements makes a site sticky. You want your site to be a resource people return to often and not a one-time event. A Final Word on Objectives Setting your Web site’s objectives before you begin building your site is essential so that you can convey to your Web developer what you want your Web site to achieve.

27 28 101 Ways To Promote Your Web Site Keep the design of your site consistent. Font types, headers, footers, navigational bars, buttons, bullets, colors, and so on, should be consistent throughout the site to maintain a polished, professional look. Graphics Notes Graphics that take too much time to download can cause visitors to leave your site before they get a chance to see it. The combined size of the text and graphics on any Web page should not exceed 50 KB. Some people turn graphics off in their browsers to save time, so you should provide all of your information in text as well as graphics.

Also make sure that you review your site on both a Mac and a PC as sometimes your Web site looks different depending on the platform. Design your site for various screen widths. Try to accommodate visitors regardless of the screen resolution they use. Some Web users still run their systems at 640 pixels by 480 pixels; keep this in mind when designing your site. Use your Web traffic analysis software to determine the screen resolution preferences of your visitors. See Chapter 27 for more information on Web traffic analysis software and the reports you can access.

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