By Robert E. Kraut, Paul Resnick
Author note: Sara Kiesler (Contributor)
Online groups are one of the preferred locations on the web, yet now not all on-line groups are both winning. for each flourishing fb, there's a moribund Friendster--not to say the rankings of smaller social networking websites that by no means attracted adequate contributors to be manageable. This publication bargains classes from thought and empirical examine within the social sciences which can support enhance the layout of on-line groups.
The social sciences can let us know a lot approximately the best way to make on-line groups thrive, delivering theories of person motivation and human habit that, safely interpreted, can tell specific layout offerings for on-line groups. The authors draw at the literature in psychology, economics, and different social sciences, in addition to their very own study, translating common findings into valuable layout claims. They clarify, for instance, how you can motivate details contributions in line with the speculation of public items, and the way to construct members' dedication in accordance with theories of interpersonal bond formation.
For each one layout declare, they give assisting facts from concept, experiments, or observational studies.The publication makes a speciality of 5 high-level layout demanding situations: beginning a brand new neighborhood, attracting new contributors, encouraging dedication, encouraging contribution, and regulating misbehavior and clash. through organizing their presentation round those primary layout gains, the authors motivate practitioners to think about possible choices instead of easily adapting a characteristic noticeable on different websites.
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Additional info for Building Successful Online Communities: Evidence-Based Social Design
Kahneman, Diener, and Schwartz 1999). Others, such as Reiss (2004), see the basic drives as more diverse. 2). Thus, satisfying a drive for social contact brings fun, for curiosity brings wonder, and for status brings self-confidence. He holds that people behave as if they are trying to maximize these sixteen types of joys. 2 Reiss’s sixteen motives (2004) Motive name Motive Intrinsic feeling Power Efficacy Physical exercise Romance Family Order Eating Desire to influence (including leadership; related to mastery) Desire for knowledge Desire to be autonomous Desire for social standing (including attention) Desire for peer companionship (including play) Desire to get even (competition and wining) Desire to obey a traditional moral code Desire to improve society (including altruism, justice) Desire to exercise muscles Desire for sex (including courting) Desire to raise own children Desire to organize (including ritual) Desire to eat Acceptance Tranquility Saving Desire for approval Desire to avoid anxiety, fear Desire to collect, value of frugality Curiosity Independence Status Social contact Vengeance Honor Idealism Wonder Freedom Self-importance Fun Vindication Loyalty Compassion Vitality Lust Love Stability Satiation (lack of hunger) Self-confidence Safe, relaxed Ownership 42 Robert E.
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2000. Online Communities: Designing Usability and Supporting Sociability. New York: John Wiley & Sons. Rising, Linda. 2001. Design Patterns in Communications Software. Cambridge: Cambride University Press. Schwartz, M. 2008. The Trolls among Us. New York Times. _r=2&oref=slo. Shapiro, Carl, and Hal R. Varian. 1999. Information Rules: A Strategic Guide to the Network Economy. Cambridge, MA: Harvard Business School Press. Stoddard, J. , E. M. Augustson, and R. P. Moser. 2008. gov: Randomized Controlled Trial.