By Jonathan Gemmell, Thomas Schimoler, Bamshad Mobasher, Robin Burke (auth.), Francesco Buccafurri, Giovanni Semeraro (eds.)
After the lesson realized in the course of final years and following the winning version of EC-Web 2009, for its eleventh version EC-Web attempted to supply a clearer description of the digital trade universe targeting a few suitable themes. the main target used to be not just on Internet-related innovations and techniques. the purpose of EC-Web 2010 was once to additionally disguise facets relating to theoretical foundations of e-commerce, company methods in addition to new methods exploiting lately emerged applied sciences and eventualities resembling the Semantic net, internet providers, SOA architectures, cellular and ubiquitous computing, simply to cite a number of. as a result of their important function in any reasonable e-commerce infrastructure, safeguard and privateness concerns have been commonly thought of, with out aside from felony and regulatory facets. the alternative of the above suitable issues without delay displays the truth that digital trade (EC), within the previous couple of years, has replaced and advanced right into a well-established and based fact either from a technological viewpoint and from a systematic one. however, including its evolution, new demanding situations and themes have emerged in addition to new questions were raised regarding many facets of EC. protecting in brain the adventure of the final variation of EC-Web, we maintained, for its eleventh variation, the constitution and the clinical association of EC-Web 2009, aiming to spotlight the self sustaining function of the several (sometimes heterogeneous) elements of EC, with no lacking their interdisciplinary scope.