Contemporary Research In E-marketing ~ Volume 2 by Sandeep Krishnamurthy

By Sandeep Krishnamurthy

Modern examine in E-Marketing, quantity 2 builds at the highbrow capital of quantity 1 through supplying a compilation of inter-disciplinary chapters with regards to e-marketing.

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The sites were assigned randomly to respondents. This survey was conducted in the following manner. , sensation-seeking tendency) profiles of the respondents. Then the respondents were told the names of the Web sites randomly assigned to them 1 week before filling out the questionnaires related to utilitarian and hedonic evaluations of involvement and positive affect. They were instructed to visit the assigned sites as many times as they could over that period. One week later, they were asked to fill out the questionnaires in the computer systems laboratory.

Csikszentmihalyi, M. (1977). Beyond boredom and anxiety. San Francisco: Jossey-Bass. Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York: Harper & Row. , & Rice, R. E. (2001). Emerging factors in user evaluation of the World Wide Web. Information & Management, 38, 373–384. , & Camacho, A. (1995). Opportunities for involvement research: A scale development approach. Journal of Advertising, 24(3), 69–75. , & Zeisser, M. (2000). Building digital brands. The McKinsey Quarterly, 2, 43–51.

Building digital brands. The McKinsey Quarterly, 2, 43–51. , & Bagozzi, R. P. (2001). Consumer behavior in digital environments. In J. Wind & V. ), Digital marketing: Global strategies from world’s leading experts. New York: John Wiley & Sons. Eighmey, J. (1997). Profiling user responses to commercial websites. Journal of Advertising Research, 37, 59–66. , & Sawhney, M. S. (1994). Modeling goes to Hollywood: Predicting individual differences in movie enjoyment. Management Science, 40(9), 1151–1173.

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